Facebook Promotions for Small Businesses
Anyone who has a Facebook business page has been bombarded with ad after ad of Facebook Promotions options and just like everyone else, you’ve probably hit that little x just to get it off your screen. What if I told you that Facebook Promotions is actually a highly accurate advertising and marketing tool that’s available to you for what ever you can afford? You can use it to market a new product or just to wish locals a happy holiday. Facebook Promotions is so much more useful than just another ad engine.
I was lucky enough to sit in early on Tyler Hartsook’s panel at the 2017 Kennesaw State University’s Communication Colloquium. I was able to ask him some great questions before his panel even started. He and I talked about how hard it is to start on your own in any field. I shared my experience of ghostwriting through Upwork and how, even though I want to be paid 15 cents per word, when I started I was making less than 2 cents per word. Hartsook said that’s how you have to start. You have to be willing to grind and then he used a bit of colorful language which I won’t post, but he was right. You have to be willing to grind to get the things you really want. Also, he is ridiculously tall.
I realized during the second panel that Eat Here ATL and Hungry Girls Do It Better decided to attend because it was basically free publicity. Even though they didn’t say it, I took the note mentally that if I ever get in this situation, that I should always be willing to impart my knowledge on students like they did. ( They gained at least 20 followers each that night). I loved their personalities and how Olivia Tuttle had been in routine contact with them multiple times, but they never realized it was her. That’s just how the industry works I guess. Ton’s of people reach out to influencers, but they rarely remember who you are. They also talked about how you have to be shameless in promoting these days because of all the digital clutter that’s around us all the time. Remaining consistent is key.
I’m grateful that I was able to attend and got to add Robert McDaniels (AdobeSpark) and Tyler Hartsook (22squared) to my profile on LinkedIn. I had such a fun and informative night.
My name is Sarah and I am a full time student, stay at home mother, aspiring novelist, and public relations professional. I have a wonderful family of two little girls (N is 2 and M is only 6 months!) and a adoring, supportive husband (A).
I am a full-time student majoring in Public Relations and should be graduating in 2018 with a minor in Professional Writing. I will be the first of my family to receive a college degree and am very proud of the fact.
I will be posting about various things including projects at home, thoughts on various topics, and including examples of my professional work.
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